Published: 2010

“Are You Ready? For Chinese International Travellers”, jointly published by PATA and COTRI, provides detailed introduction of Chinese outbound tourism business, Chinese traveller behaviour, their likes and dislikes, as well as how to provide superior services for them from an insider point of view. The report comprises of eight chapters, to name a few: 

· Chinese cultural background 

· Chinese Travellers motivation and behavior

· Product adaptation and ambience 

· Chinese language: information and sympathy

· Communication with the Chinese market

Only available in e-format !

Academics and Libraries seeking multiple copies please contact publications@PATA.org

PATA member price: US$350/report

Non-member price:  US$499/report