Published: 2009

Are You Ready? For Chinese International Travellers is a self-study programme for tourism managers and professionals to learn about the Chinese Outbound Tourism market.
It covers eight chapters; each chapter has eight articles, an auspicious syndicate for good luck for Chinese people, including, to name a few:
- Chinese cultural background
- Chinese traveller motivation and behaviour
- Product adaptation and ambience
- Chinese language: information and sympathy
- Communication with the Chinese market
The “Are You Ready? For Chinese International Travellers” publication is specially designed for tourism stakeholders in all sectors worldwide, to really comprehend this market and its special characteristics and then to offer superior services accordingly.
With the purchase you are also entitled to one year free access to the premium content on www.win-chinese-tourists.com , worth 120 € and to a free feedback by COTRI experts on your Chinese Travellers action plan developed in Chapter 8 of “Are you Ready?”.
COTRI is the world’s leading independent research institute for analysis, consulting and quality assessment relating to the Chinese Outbound Tourism market. “Are You Ready? For Chinese International Travellers”, jointly published by PATA and COTRI, provides detailed introduction of Chinese outbound tourism business, Chinese traveller behaviour, their likes and dislikes, as well as how to provide superior services for them from an insider point of view. COTRI’s founder and director Prof. Dr. Wolfgang Georg Arlt has over 30 years of direct experience with China and Chinese tourism.

This publication is only available in electronic format.

Academics and Libraries seeking multiple copies please contact publications@PATA.org

PATA member price: US$350/report

Non-member price:  US$499/report