More than 330 pages, 150 tables and graphs, presenting up-to-date data about all aspects of China’s Outbound Tourism!

54 million Chinese will cross the border in 2010 to see the world and to spend money on outbound tourism. For 2015, the China National Tourism Administration CNTA forecasts that 100 million travelers spending 100 billion US$ will turn China into the worldwide No. 1 international tourism source market.
Who are these travellers, what are their expectations, their behaviour, and their cultural and regional differences? Finally, an authoritative answer is available from CTA, the official tourism research institute of CNTA.

The CTA ANNUAL REPORT 2009/2010 includes detailed information about tourists’ behaviour at their destination, consumption, analysis of satisfaction levels, market analysis and the socio-economic backgrounds of tourists by region. Furthermore, factors which influence China’s outbound market, consumption characteristics, business development and detailed information on the development of outbound tourism in the five major cities Beijing, Shanghai, Guangzhou, Chongqing and Chengdu are all included in the report.

CTA ANNUAL REPORT 2009/2010 provides the best available reference for tourism organizations, service providers, tourism promotion organizations, researchers and anyone interested in the Chinese outbound tourism market. The English Edition of the CTA ANNUAL REPORT 2009/2010 is published in cooperation between CTA and COTRI.

ISBN: 978-3-89019-700-5